In the modern information age, media manipulation and perception management have become one of the most powerful tools of states. Israel’s efforts in this area are notable for its strategic communication and propaganda efforts known as “Hasbara.” Although Hasbara means “explanation” in Hebrew, in practice it operates as a propaganda mechanism to reflect Israeli policies positively on world public opinion.

 

The Basic Dynamics of Hasbara

 

Hasbara is a comprehensive program that Israel uses to shape its image both locally and internationally. Many actors, from academic circles to social media users, can be part of this mechanism. The basic strategies are as follows:

 

• Social Media Mobilization: Israel attempts to control the narrative of an event or development through organized social media users. Hashtag campaigns are organized especially on platforms such as Twitter, Facebook and Instagram.

 

• Reactive Propaganda: In times of crisis, Israel’s official accounts and supporter networks quickly present an alternative narrative. For example, when events such as hostage-taking or loss of soldiers occur, "victimhood" and "legitimate defense" are emphasized in a way that will affect world public opinion.

 

• Influence through Media Channels: Pro-Israeli experts are frequently featured in major media outlets such as CNN and BBC and support Israel's point of view.

 

Hamas Hostage Handover and Wave of Manipulation

 

As seen in the recent hostage handover organization, Israeli and Western media generally cover the incident in a way that emphasizes Israel's victimhood. After such events:

 

1. Emphasizing Israel's Security Needs: The media discusses Israel's "threatened existence" and "necessity of security measures."

2. "Antagonizing" Hamas: The perception that Hamas is a terrorist organization and that Israel is right is strengthened.

3. Narrative of Victimhood: The "pain and trauma" experienced by the Israeli people is highlighted through the hostages, which increases international support.

 

The Rise of Pro-Jewish Narratives

After events like the hostage-taking, timelines are flooded with pro-Israel content.

 

This creates “disinformation” and diminishes the visibility of different perspectives. The following methods are used in particular:

• Empathy-Inducing Images and Stories: The stories of the hostages and the suffering of their families are used effectively to generate sympathy in the global public opinion.

• Suppression of Criticism: Content critical of Israel is suppressed or marginalized by association with “anti-Semitism.”

• Positive Content Bombardment: Content about Israel’s scientific, technological, and cultural achievements is frequently shared to prevent criticism of the conflict.

 

The Strategy of “Draining Sewage” on Humanity

 

This expression can be considered an apt metaphor for the intensity of disinformation and manipulative content. The media and social media channels are constantly filled with content in favor of Israel, rendering critical approaches invisible.

 

Solutions and Alternatives

 

• Critical Media Literacy: It is important for the public to understand media manipulation and evaluate it from a critical perspective.

• Strengthening Independent Media: One of the most effective methods against manipulation is to support independent journalism and alternative media channels.

Understanding the impact of Hasbara on the media and its role in information wars is critical to analyzing global political dynamics. Combating media manipulation is necessary not only for justice, but also for creating a healthy public opinion.